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Founding as a Developer — Validate Before You Build

Judge interviews, cohorts, A/B tests and unit economics with numbers

중급 · Lessons 30 · Lab 9

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Curriculum

Problem Discovery & Customer Interviews — Count Past Behavior as Evidence

Hypotheses & MVP Scope — Judging a Smoke Test and RICE

How You Define an Active User Changes the Number — DAU, WAU, MAU, North Star

Retention Cohorts — Get the Denominator Wrong and Everything Is Wrong

Funnels & Growth Channels — Count People in Order, Then Attribute Conversions

A/B Testing — Sample Ratio, Power, Peeking and Multiple Comparisons

Pricing & Unit Economics — LTV, CAC, Payback and Contribution Margin

Early Team, Equity and Fundraising — Calculating Vesting, SAFEs and Dilution

Korean Startup Essentials — Incorporation, the Tax Calendar and Support Programs

Technical Debt vs. Shipping Speed — Measure the Interest, Decide When to Pay

Reference docs